Google announced the addition of a new publisher reporting section to Google Analytics. This replaces AdSense Reports, and is actually called â€œPublisher Reportingâ€.â€œUsers with existing AdSense reports will see them move into this new section, and be joined by an integration with Ad Exchange, for those publishers that donâ€™t currently serve Ad Exchange as backfill through DFP,â€ Google says in aÂ Google+ update.
â€œWe hope that by consolidating these reports in the new Publisher Reporting section, it will help you better benefit from the intersection of ad serving, monetisation and analytics data,â€ Google says.
Google is also adding a new Ad Exchange linking option in the Product Linking option list in the Admin tab.
You probably wonâ€™t see the new Publisher Reporting in your account right away as Google is rolling it out over the next several weeks. Same with Ad Exchange Linking.