Website Optimisation is the process whereby your website is optimised to appeal to the search engines and therefore improve your position in organic/natural search results. There are many websites out there competing with each other, all trying to achieve a high position for any given search word or phrase. Our job is to optimise your website and make it rank higher, as well as making[…]
When should you initiate Website Optimisation?
Ideally your search engine optimisation should start with the registration of your URL (your domain name) as search engines attach a high relevance between this and what your company actually does. Every stage is crucial as you build your website and each marketing step thereafter. In the next post I go into more detail outlining just a few of the myriad of steps one needs[…]
If you have a clear idea of how you want your website to look and feel then we will create this for you whilst making sure it is fully optimised for the search engine. If you are unsure how to proceed, then we will guide you through every step from beginning to end. Once you are happy with the basic layout and content of your[…]
What does Website Optimisation involve?
As well as your websites URL (domain name), basic design and the hidden scripts within the pages that the search engines read to help them in their ranking assessment, the monitoring, performance analysis and statistics also offer vital information to aid modification. If you have yet to create your website then you are perfectly placed to build everything in from the ground-up to ensure a[…]
Google haven’t used “Keywords” in their ranking for four years now. Lots of search engines still do however, so this can be a vital part of your online marketing campaign. The products and services you offer will provide a solid foundation and logical route to finding your keywords and there are a host of online tools to help you select the most searched for and[…]
The content on your page is often the most important and most overlooked area of Search Engine Optimisation. It is pointless spending time and effort on building a website that visitors do not find interesting, or which is too image based so that the search engine spiders/robots cannot read to appropriate a ranking by. After all the effort you put in to getting someone to[…]
Page Optimisation (TAGS)
As search engines and their robots/spiders become more sophisticated, your website needs to contain all the elements necessary to allow them to gather together sufficient Points to enable it to feature strongly within their rankings. Google say that they use 200 algorithms to rank a pages position. Page optimisation includes making sure that the TAGS (scripts that are hidden within the source code and not[…]
All external links to your website are viewed positively by the search engines and so social media can play an important role for you. Content that promotes interactivity via Twitter, Facebook and YouTube can drive large numbers of visitors as well as generating inbound links. Back
Is Search Engine Optimisation important?
Search Engine Optimisation is a very important part of your website marketing strategy. As the cost of pay-per-click (online advertising) keeps increasing for each keyword or phrase, the need to get higher in the natural listings is vital. Often people see the sponsored links as areas manipulated by a company's budget, and less by the relevance of the search. As search engines try to emulate[…]
How long should your SEO project last?
It is an on-going process that involves planning, implementation, monitoring and modification. Search engine robots/spiders already look at over 200 factors when analysing each page on your website, before allocating a ranking to your website within the Search Engine Ranking Pages (SERP’s), and they change almost on a daily basis. Not only do these factors change but new ones are added as the search engines[…]
Professional on-going Search Engine Optimisation is the key to a sustained high position in the natural search engine listings, saving both time and money on ever increasing pay-per-click advertising and other external advertising and marketing. Beware cutting corners and applying quick-fix techniques, as these can be viewed as “dirty” by the likes of Google. As well as not producing lasting results in ranking, they may[…]
5 Elements of a Killer SEO Strategy
Implementing the right strategy to propel your company to those coveted Google positions takes research, initiative, and the right strategy. While there is plenty of noise and trendy ideas dictating what's considered an effective strategy, there are some steps a business can take to maintain long-lasting SEO success that won't get washed away with the next algorithm update. Here are some features of a solid[…]