As well as your websites URL (domain name), basic design and the hidden scripts within the pages that the search engines read to help them in their ranking assessment, the monitoring, performance analysis and statistics also offer vital information to aid modification. If you have yet to create your website then you are perfectly placed to build everything in from the ground-up to ensure a high ranking. If you already have a website, then you're reading this because your website is not performing as well as it might. The most important thing to do is to find out what is not working, as well as identifying what is working. Only after careful analysis should you make changes to the scripts. In the next post I discuss more detailed analysis of some the techniques involved and applied by us, whether we are amending your existing website or starting from scratch.