It is an on-going process that involves planning, implementation, monitoring and modification. Search engine robots/spiders already look at over 200 factors when analysing each page on your website, before allocating a ranking to your website within the Search Engine Ranking Pages (SERP’s), and they change almost on a daily basis. Not only do these factors change but new ones are added as the search engines constantly improve and modify their processes. Your business may change too, and these changes will need to be reflected in everything I’ve mentioned above. Therefore your websites optimisation is a continuous process. Start today by calling us and together we can work a little everyday at achieving and retaining that elusive number one natural listing.