Professional on-going Search Engine Optimisation is the key to a sustained high position in the natural search engine listings, saving both time and money on ever increasing pay-per-click advertising and other external advertising and marketing. Beware cutting corners and applying quick-fix techniques, as these can be viewed as “dirty” by the likes of Google. As well as not producing lasting results in ranking, they may in the long-term result in your website being blacklisted and never featuring in a search again for a given URL. Businesses have been forced to close-down their website through adopting this approach. Lastly, no-one can guarantee you a particular page ranking or position. Search Engine Optimisation is just one more spoke in your marketing wheel, albeit an important one.