Google haven’t used “Keywords” in their ranking for four years now. Lots of search engines still do however, so this can be a vital part of your online marketing campaign. The products and services you offer will provide a solid foundation and logical route to finding your keywords and there are a host of online tools to help you select the most searched for and appropriate keywords and keyphrases to your business. There is no point in being first in Google’s natural listings for a phrase or word that no-one uses or that is not relevant to what you offer or sell.