Ideally your search engine optimisation should start with the registration of your URL (your domain name) as search engines attach a high relevance between this and what your company actually does. Every stage is crucial as you build your website and each marketing step thereafter. In the next post I go into more detail outlining just a few of the myriad of steps one needs to take in optimising a site to achieve a higher search ranking whether you have an existing website or are about to start out with an online presence for the first time.