Like you, NPR sure would like more of its Facebook followers to click through to its site. And like you, NPR is looking for a way to optimise its Facebook traffic. Let’s face it – getting Facebook users to click on your links isn’t easy. Things were easier a couple of years ago – before Facebook fed organic reach and every single one of your[…]

Google announced that Google Now on Tap is now rolling out on Nexus phones, and will hit other devices using the latest version of Android (Marshmallow) over time. Google first unveiled Now on Tap at Google I/O earlier this year as a feature of Marshmallow. It’s basically a way for users to utilise Google Now on their own terms rather than in the confines of[…]

Instagram ads are now officially rolling out to every marketer in the world. Facebook announced several weeks ago that they would become available at the end of September, and now that October is here, you – YES YOU – have the ability to run ads on the rapidly growing social media service, or at least will very soon as the launch finishes its roll-out. And[…]

The writing has been on the wall pretty much all year. Google is going to start utilising Twitter more in search results. We’ve yet to see the extent of what that means exactly, but it looks like expanded use of tweets in Google is nigh. Google appears to be testing a new integration of Twitter results on the desktop in the UK. Conductor spotted it,[…]

LinkedIn has 347 million users and reaches 200 countries and territories. Just for comparison, Twitter has 316 million monthly actives. 40% of LinkedIn’s users check it daily, and it’s the most popular social network among CEOs running the top 50 companies in the Fortune Global 500. A new infographic from Salesforce runs down these and other interesting stats about the professional network and some important[…]

Instagram has already become a great addition to the digital marketing arsenal for a lot of businesses, but it’s about to become a much better one for a lot more businesses thanks to recently announced features. Are you incorporating Instagram into your marketing efforts in any meaningful way so far? Do you plan to do more with it in the future? Instagram is improving as[…]

Pinterest launched Guided Search last April as a new way to help users discover content with some nudging in the right direction. It’s basically Pinterest’s way of suggesting search refinements as you browse. For example, if you search for “pasta,” you might be presented with options like: recipes, dishes, salad, packaging, one pot, shrimp, sauce, chicken, etc. If you click sauce, for example, you’ll get[…]

Do you incorporate social media into your email marketing campaigns? What tactics to do you use specifically? Are you combining your social media and email marketing efforts to find and take advantage of your best brand advocates – the people that are spreading positive word-of-mouth about your business? Benefits of Incorporating Social Media Into Email Campaigns We had a conversation about this with Jason Warnock,[…]

Overall Facebook use among the adult, internet-using population hasn’t changed since last year – but overall engagement is at an all-time high. According to data from the Pew Research Internet Project, 45 percent of Facebook users say they engage with the site “several times a day”. And 70% check Facebook at least once a day. Overall Facebook penetration has stayed the same over the last[…]